Shirley Pepys, founder of Noel Joanna Inc (NoJo) and her son, Noel Pepys, are teamed up with Dr. William Sears, Pediatrician and author of more than thirty books on childcare to introduce the newest in a fashionable adjustable sling. The Serene Sling from T-REX Japan, a cotton nylon flexible knit for stylish Moms was also introduced at the ABC Kids Expo trade show in Las Vegas and the response was amazing. We believe that slings for babies are perfect for breastfeeding, easy to use and soothing for babies being so close to Mom.